Integrity policy


1. What is  personal data  and what is handling of personal data?

Personal data is information regarding a physical person, for example personal identity number, name, address, e-mail, IP address and other contact information. Your history of purchase can also be classified as personal data.

Categories of personal data:

- Name

- Personal identity number

- Your correspondence

- Information regarding time and place of purchase and possible errors/complaints

- Technical data concerning your equipment

2. Who is responsible for the personal data?

Pillowtalk AB

3. Which personal data do we save regarding you as a customer and why:

You will provide Pillowtalk with information yourself when you make a purchase, visit our website, sign up for newsletters, contacting Customer services etc.

3.1 To be able to make an order/ purchase:

We will store your personal data until the purchase is complete (including delivery and payment) and for a period of 36 days there after to be able to deal with any claims or warranty issues. Note that an administration period of up to 30 days can be added. This collection of data is needed for us to complete our commitment according to the purchase agreement. If we can not collect the information, we will not be able to fulfil our commitment and therefore deny you your purchase.

When will your data be used for the purpose:

- Delivery

- Payment

- complaints and warranty matters

Catagories of data that may be used for this purpose:


-Personal identity number

-Contact information

-History of payment

-Information of payment

-Information of purchase

3.2 To be able to handle customer service matters

Usage is necessary  to cater for our and your interest of dealing with customer services matters until finished.

When may your data be used for the purpose-

- Communication and answering of any questions to customer services (by phone or digital channels)

- Identification

- Investigation of complaints and support matters

3.3 Marketing

If you have agreed to receive any marketing material, Pillowtalk will handle personal data registered for this until you unsubscribe for this or notify Pillowtalk that you are no longer interested in receiving any advertisements. Note that an administration time period of 30 days may apply. Mails are only sent to people that have registered or asked for these.

When your personal data may be used for the purpose -

- Newsletters or other direct- or digital marketing.

-When Pillowtalk put adds on social media.

Categories of personal data:


- Contact information such as address, e-mail, telephone.

-Information regarding time of purchase, place of purchase, in case of complaints/claims.

4. Third parties

The information we collect might be shared with our close cooperation partners for analytical purposes. No personal data will be sent any further, nor be changed or published outside our organisation or our trusted cooperation partners.

5. Where do we treat your personal data?

We alway strive for that your personal data will be processed within the EU/EES. In some cases we might be forced to transfer information to a country outside the EU/EES provided there is a legal reason for this.

6. How long do we save your personal data?

Pillowtalk will manage your personal data as long as we need for the actual purpose as long as there is a legal reason for this.

7. How do we manage personal identity numbers?

When you are to make a purchase at Pillowtalk AB  and choose Klarna for payment, you will be asked to give your personal identity number. This will be sent strictly and directly to Klarna. Pillowtalk will thus not save this information even if you have entered it on our website.

8. What are cookies and in what way are they used?

Cookies are very small text files that are stored on your hard disk when visiting websites. We use first and third hand cookies primarily for the purposes of webb funktion, webb statistics and marketing.

Some cookies are necessary for the the website's function. This typ of cookies keep track of your computer adjustments and make your shopping experience more pleasant by for example recognising your unit and remember your preferences  and adjustments. Cookies are also used for gathering information regarding the time you have spent visiting a webb page, which webb pages you have visited, if you have made a purchase or demographic  information such as heritage, gender and age. This information is used for analytical purposed and enable us to create the best shopping experience for you. The cookies we use don't collect any information that can be used to track or identify individuals.

8.1 Remove cookies

You can easily remove cookies from your computer or mobile phone through your browser. For instructions and information regarding this, go to "help" in your browser.

 You can choose to activate cookies or receive a message each  time a new cookie is sent to your computer or mobile phone. Note that if you choose to deactivate cookies, you will not be able to use all the functions on our website

8.2 Are there also third part cookies?

Pillowtalk uses some advertising partners that contribute to make our internet offers and the website more interesting The cookies used in these cases provide information regarding for example which products you have been looking at, if you made a purchase, which products you were looking for etc. During these circumstances , some of our advertising partners will register information regarding which pages you have visited before and which products you were interested in. The purpose of this is to be able to sent you advertisements that are of interest to you.

8.3 Retargeting

Our website uses a so called retargeting technic. We use this technic to enable us to make our internet offers to you as interesting as possible. This technic enable us to approach internet users that have already shown an interest in our webb shop and our products with advertisements on our partners web sites.

8.4 Google analytics

This web site uses Google (Universal) Analytics, a webb analysis service provided by Google Inc.( Google(Universal)Analytics uses methods that enables and analysis of your use of the web site, for example cookies (text files stored in your computer). This created information concerning your use of this web site will in general be transfered to one of Google's servers in the USA and will be stored there.

By activating an IP anonymization on this web site, the IP address will first be shortened before transfered within the EU's member countries or to other countries within the EES. In addition to this you can prevent registration of the information regarding your use of the web site, created by cookies  (incl. your IP address) through Google and the process of this information through google, by downloading and installing pluginet in the browser, which you will find by following instructions on the link Optional to pluginet in your browser, you can use this link to in the future prevent registration through Google Analytics on this web site. Thereby an opt-out-cookie will be stored on your terminal. If you remove your cookies, you must again use this link.

9. How are your personal data protected?

We use IT-system to protect the secrecy , integrity and access to personal data. This, to protect them from unlawful access, loss, destruction or damage. Only the persons that actually need to handle your personal data for us to fulfil our indicated purposes, have got access to them.

10. How can you in the easiest way get in contact with us regarding any questions?

You can always call us with any question regarding our handling of personal data or write to us at [email protected] We might be doing changes in our integrity policy. The latest version of our integrity policy is to be found on

11. Your rights

11.1 You have the right to demand a confirmation weather we process personal data about you or not. If we do, you have the right to know which information we process.

11.2 If some information is wrong, you have the right to have it corrected.

11.3 If we process your personal data according to the law, you still have the right to recall your consent at any time.

11.4 Those registered, have the right to oppose to their personal data being used for direct marketing. The easiest way to stop this is to unregister from news letters by pressing the unregister link in the letter or to email us at [email protected]

11.5 Those registered always have the right to have their personal data erased. An exception is if we by law are obliged to preserve the information.